Our emblem has an unusual, possibly unique history of authentication.

Originally, the emblem was reversed, with a much more prominent beech tree above a stationary adult fox. The beech tree represents the tree for which the Chilterns are famous, and the fox records a family of foxes resident on the property when we moved here in 1977.

Early in the morning after our inaugural brew in September 1980, an adult fox was seen moving through the undergrowth towards a majestic beech tree in the paddock at the back of the brewery. It stopped right in front of the tree motionless for a few minutes as a living representation of the emblem. It then turned round and slowly moved back the way it had come.

During the course of the next three years we both became convinced of the truth of the Gospel, although in totally different circumstances. As a result, we became born-again Christians. At about the same time, we were designing a new product emblem as our range of produce steadily began to expand. We felt that a motto should be added to the emblem recognising God's influence in both our private and business lives, and that it should reflect something of the Gospel.

On opening the Bible for a quote, we were led to the book of Revelation, Chapter 14 v7, "Fear God and give Him the glory" and our motto is a direct quote. It is a reference to the last great world wide proclamation of the Gospel before the return of The Lord Jesus Christ.

Shortly after, our first label was produced with the full emblem. A friend visiting us at the time said immediately on seeing it, "Oh that looks nice, you ought to have it on all your products!" So we have.

back to the history page